Our Story
So much more than great looking shoes
Hi, we’re Bared Footwear, an iconic Aussie label known for making shoes that feel as good as they look. Founded by podiatrist turned entrepreneur, Anna Baird, we fill the gap in the market for on-trend footwear that’s actually good for you.
The secret ingredient? Our biomechanical footbed. It’s hidden in every pair to give you unrivalled support you’ll love.
By consciously sourcing more responsible materials and partnering with the world’s most innovative suppliers, we’re driving change to reshape the future of the footwear industry.
A note from our founder.
“We make great looking, super-comfy shoes and we employ only the best human beings to look after our customers.”
As a podiatrist, when it came to footwear recommendations, I would find myself reaching for a brochure full of shoes I would never want to wear myself. There was clearly a gap in the market for great-looking shoes that were actually good for you.
Since launching in 2008, I am proud to say that Bared has filled that gap. We make great-looking, super-comfy shoes and we employ only the best human beings to look after our customers. Our shoes really do empower people to #LIVEEVERYSTEP and our cult-like community of passionate Bared addicts inspires us to continue!
In the early days of Bared, a sense of achievement came from seeing the hottest influencer or celebrity in our shoes. While that’s still a thrill, I am now most excited when I find a new material that is kinder to our planet, or when I am working with a non-profit organisation or individual on a collaboration to give back to a community in need.
We have come so far but now the fun really begins – now, we’re taking steps towards a better future.
Anna Baird
Founder & Director
What makes us different?
Our Biomechanical Footbed
The secret is in our footbed, this little bundle of cushioned comfort provides all-day support with every perfectly shaped contour. The arch shape is designed to aid foot function and reduce pressure on the heel, while the heel cup cradles the heel providing next-level support.
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Sustainable Practices
As the world's second most polluting industry, it's no secret fashion isn't sustainable. While we understand we're a part of the problem, we're committed to being part of the solution, too.
From transitioning our materials to bio-based products to encouraging our customers to recycle their well-loved shoes, we’re creating a community that treads lighter on the planet.
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Giving Back
On a mission to make a difference, we're working towards a better future for both people and the planet. Be a part of the change by supporting our limited edition collections that raise funds for our incredible charitable partners; Children’s Ground and The Hunger Project.
To date, we’ve donated $781,000 across our major charity partners to support their mission to drive lasting impact in communities.
Join us on our journey to make an impact, and change the lives of those that need a helping hand. #BAREDCARES
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Unbeatable Customer Service
Real people, real help, real-time. Customer service is our top priority! With no request too big or small, our entire online and in-store team are dedicated to finding your perfect pair. If you’re unsure about sizing or tossing up between styles, we’re here to help in real-time, just chat with us live or book a virtual fitting!
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Responsible Production
We take pride in collaborating with people from around the world who help us bring Bared shoes to life. We have formed close relationships with our primary factories and are bringing them along with us on our sustainability journey. With their help, we’re tracing our supply chain to gain more visibility into our environmental and social impact. We mandate regular third-party audits for our tier one shoe producers; these audits include our ‘Living Wages Audit’ which was developed for Bared by industry experts.
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Our Fit Kit
We know how tricky feet can be, so we make it our mission to fit them. Any style that is fitted with an orange footbed comes with The Fit Kit - a nifty pack filled with all your shoe-fitting needs.
Whether you would describe your feet as perfectly normal, wide, or narrow we will work hard to get the right fit for your foot with The Fit Kit.